Development

1. SDK (Software Development Kit)
   • Definition: A set of tools and libraries for creating applications on specific platforms.
   • Importance: Essential for building and integrating app functionalities.
2. API (Application Programming Interface)
   • Definition: Protocols and tools for building and interacting with software applications.
   • Importance: Enables different software systems to communicate.
3. IDE (Integrated Development Environment)
   • Definition: Software providing comprehensive facilities to programmers for software development.
   • Importance: Enhances productivity with tools for writing, testing, and debugging code.
4. CI/CD (Continuous Integration/Continuous Deployment)
   • Definition: Practices of automating the integration and deployment of code changes.
   • Importance: Improves code quality and speeds up development cycles.
5. SDK (Software Development Kit)
   • Definition: Tools and libraries for creating applications on specific platforms.
   • Importance: Essential for building and integrating app functionalities.
6. MVC (Model-View-Controller)
   • Definition: A software design pattern for implementing user interfaces.
   • Importance: Separates internal representations of information from how it is presented.
7. PWA (Progressive Web App)
   • Definition: Web applications that load like regular web pages but offer additional functionality.
   • Importance: Provides app-like experiences with web technologies.
8. REST (Representational State Transfer)
   • Definition: An architectural style for designing networked applications.
   • Importance: Simplifies web services development with stateless communication.
9. JSON (JavaScript Object Notation)
   • Definition: A lightweight data-interchange format.
   • Importance: Easy to read and write for humans, and easy to parse for machines.
10. XML (eXtensible Markup Language)
    • Definition: A markup language for encoding documents in a format readable by humans and machines.
    • Importance: Widely used for data representation and transfer.

Marketing

1. ASO (App Store Optimization)
   • Definition: Optimizing mobile apps to rank higher in app store search results.
   • Importance: Increases app visibility and downloads.
2. CPI (Cost Per Install)
   • Definition: The amount paid by advertisers for each app installation.
   • Importance: Key metric for evaluating user acquisition costs.
3. CPA (Cost Per Action)
   • Definition: The amount paid for a specified user action, such as a purchase.
   • Importance: Measures cost-effectiveness of ad campaigns.
4. CTR (Click-Through Rate)
   • Definition: The percentage of users who click on an advertisement.
   • Importance: Measures ad effectiveness and user engagement.
5. CTA (Call to Action)
   • Definition: A prompt that encourages users to take a specific action.
   • Importance: Drives user engagement and conversions.
6. SEO (Search Engine Optimization)
   • Definition: Improving the visibility of a website or app in search engine results.
   • Importance: Drives organic traffic and discoverability.
7. SEM (Search Engine Marketing)
   • Definition: Marketing strategies to increase visibility in search engine results through paid advertising.
   • Importance: Enhances online presence and user acquisition.